PINK! x UNCLE WAFFLES - 2025 DIRECTED BY KUMBI

FROM EGOLI TO MEANJIN

It's a rhythm that connects us. Through three girls moving in sequence, the film captures a domino effect of sound, style, and shared energy — each moment influencing the next. Set to the pulse of amapiano, it celebrates unity in culture, where music and fashion blend into one language.

UPNEXT CAMPAIGN - 2024

DIRECTED BY KUMBI

EPISODE 1: WHERE YOU AT CEEZE?

A day in the city turns unexpected when Ceeze and his friends pull over to relax, until a sudden encounter with police changes everything. The episode explores the blurred lines between youth freedom, perception, and consequence. It sets the emotional tone for the series, grounding the campaign in real, relatable city experiences.

EPISODE 2: MOVING CLOTHES OUT

Yohanese spends the day hustling across the city, hand-delivering exclusive DRACOO! pieces to eager buyers. What looks like a routine day of drops subtly mirrors the street hustle mentality, ambition, risk, and drive. Highlights the spirit of entrepreneurship within city culture and draws a parallel between street hustle and creative grind while showing how fashion can channel ambition into art.

EPISODE 3: SWIPE OR SKIM?

Three young women team up on what seems like a harmless online scheme, but when the plan fails, their friendship and morals are tested. The story dives into the allure and danger of digital hustles in an age where everything, even trust... can be transactional.

THE LOBBY - 2023

DIRECTED BY KUMBI

A night in the city takes an unexpected turn when a quick stop at the store spirals into chaos. The Lobby captures the pulse of youth culture; fast, unpredictable, and blending fashion, energy, and street storytelling through DRACOO!’s lens.

FILMS BY DRACOO

FEB, 2025

PINK! CAMPAIGN VIDEO

JUN, 2024

JOGA BONITO

JAN, 2023

VARSITY IN SYDNEY

DAY IN A LIFE

JAN, 2024

JUL, 2023

GENTRIFIED PUFFER JACKETS

JAN, 2024

JASLAR PEARL RUNWAY SHOW

JUL, 2024

AUSBATT

CHARACTERSIM

MAY, 2023

DEC, 2022

BORROWDALE BROOKE

JAN, 2024

DRCO. PASSION FEVER

MAY, 2023

KUMBI.

FULL CHARACTERISM V2

MAY, 2023