CREATIVE
DIRECTOR

Dracoo Apparel is an independent Australian streetwear label rooted in underground youth culture. Founded by Kumbi in 2021, operated with his best-friend and co-founder Wol ; the brand leans hard into bold, logo-led graphics and clean street silhouettes (tees, hoodies and accessories), often using stark palettes and high-contrast treatments. Dracoo positions itself as a grassroots, drop-driven street brand that's active on social platforms and selling through its Shopify storefront and third-party marketplaces; with visual identity work that leans toward skate/street aesthetics and energetic, slightly aggressive typography and marks.

DRACOO! is a art platform to us ran by all different types of vessels that bring the brand to life. To live the concept of creativity to its fullest with no rules, guidelines or media to keep us form striving. We solely believe in the expression of individualism in any art form, whether it be through garments, sounds and film. Use our brand to build your own character, we've already built ours, what's yours?